Product color to read the reader to the end. Color makes things look better.Colors are known to influence human behavior. As in the color blue is a relaxing effect. Red stands for passion and love. Appointments can be a red background. Fast food restaurants have bright picture of food beautifully decorated walls. She seduces the sky from the client and the client begins to eat, eat and leave quickly. And that's exactly the reaction expected.
Lighting effects can also be used to play with the spirit of the de-voyeur. In advertising, including food, strategically placed lights. The light, the effect of hormones on the brain, which increases hunger. If something in a dim light, no less seductive.The countries of the world have different cultures that relate a color to the occasion or emotion. Weather conditions are also associated with it. As in the U.S., people with black death and where to find, as in Asia, white is associated with death. Residents of Ecuador, for example, living in warm colors and people close to the poles like cold colors.
This is necessary for advertisers to know about flowers and how to call it. Black is synonymous with elegance, charm, elegance and mystery. White represents peace, pure, clean, smooth and youthful. Gold stands for luxury, prestige and the elite. Silver has the prestige of science and cold. Yellow stands for warmth, happiness and joy. Orange is warm, bright and happy. Red means love, emotion, strength, passion and danger. Rose is to educate, very sweet, gentle and safe. Green symbolizes nature, fertility, cool, and abundance. Blue means a trust, fashion accessories and reliability. Finally purple spiritual sense, the rights and dignity.
From the standpoint of an advertiser, we can conclude that colors can determine the shopping habits of consumers. Black, blue stimuli, red and orange to attract customers. Smart shoppers are attracted to pink, blue and dark blue. Companies use colors in your logo, advertising, etc., to convey the right message to customers. Advertising for Wal-Mart has a blue background and its catch line is "We Sell for Less", which means smart customers are their goal. Mercedes-Benz has a silver logo, true to his class.
Before designing ads to target customers should be recognized and advertisers should not overlap with the colors that your personal preferences, but depends on the advertising campaign. Advertising aimed at children should be brightly colored and intense. Yellow, blue, red and green are primary colors are the colors that take on the needs of children, parents, so these colors for their children. These colors symbolize trust, warmth, tenderness, joy, confidence and security.
Posted by: Rachmat
